All around Holywood Park at the SoFi stadium we placed sculptures that brought visitors into a dream world culminating in a massive show inside the stadium. Each sculpture was from a world of its own with elements users could see, create, interact, take selfies with using face filters and even enter portals that’d transport you to that universe.
We also build the experience at Samsung’s flagship store in NYC and kept some tools evergreen so users can also play at home.
FWA Site of the Day - 2021