For the launch of the most anticipated movie of the year: "Star Wars Episode VII: The Force Awakens" Google came to 72andSunny with the dream brief for any nerdy creative: work on a partnership between Google, Industrial Light and Magic and Disney to get people even more stoked about the movie's release.
Our idea was as bold as the task: a trilogy of digital experiences that used the most advanced Google technology to create an unforgettable tribute to this timeless saga.
The third and last chapter of the Google x Star Wars partnership was every Star Wars fan dream come true. A Chrome Experiment that allowed fans to use their phones as a lightsaber in a dual screen experience. Visitors had to battle their way through a Star Destroyer in order to escape the First Order. And for the final challenge, users go to fight a Stormtrooper yielding a brand new weapon never seen before: the electric baton.
When Google came to us for the release of their new a hands-free home assistant, we knew it had to be big.
Our task was to launch it from scratch. From naming, branding and package design all the way to a massive campaign that would make the whole world eager to get their hands on the next big thing.
The newest addition to the Google Home family comes in a smaller size but leaves no feature behind. So for the launch of Google Home Mini we created the campaign "Small and Mighty" where we made a series of spots, fun easter eggs and physical experiences across the US.
Every year Google takes a look back in its "Year in Search" project. Following this yearly tradition, Google launched one of its toughest retrospectives ever.
2016 was not an easy year, but when we looked deep into it, we could find much more than what we searched for.
We can all agree that 2017 was a pretty shitty year on most counts. But when we started making this years 'Google Year In Search' film, we dove into the data and what we found gave us renewed hope for 2018.
Since YiS is a unique process where the film happens real time and changes every day, my role this year was working on the initial concept and helping establish the key moments of the year. As I stepped out, talented team of creatives, editors and BAs kept evolving the edit till the last possible minute so the film wouldn't leave any story behind.
The $30M Google Lunar XPRIZE is an unprecedented competition to challenge and inspire engineers, entrepreneurs and innovators from around the world to develop low-cost methods of robotic space exploration. To win the Google Lunar XPRIZE, a privately funded team must be the first to land a spacecraft on the moon, travel 500 meters and transmit and HD back to Earth.
Film Producer and Director J.J. Abrams loved the project so much that he brought in his own “Bad Robot” production studio to make a documentary series about the each one of the finalists to be released on Youtube.
Our job was to launch this documentary from naming and visual identity all the way to a cosmic premiere at SXSW.
Google Chromecast really is an amazing product. This $35 dongle allows people not only to airplay from their computer, but also to cast directly from any video app like Netflix, Hulu, and HBO Now. The problem is that people have no idea how it actually works.
Our creative challenge for this campaign was to show how the device connects your phone to your tv in addition to besides highlighting the variety of content it carries. We had to do all of this in a construct that could work across 30, 15 and even 8 second spots.
Our solution had to be simple. So we focused on the simplicity of the product: connect the device, tap your favorite app, tap the cast button and boom, it's on tv.
I worked on the concept, look & feel and editing of this fun campaign.
For an entire week, a building in NYC was transformed into a unique pop-up event showcasing innovative ideas from Brazil through interactive experiences, stories, talks, live performances and breakthrough sustainability inventions that visitors could interact and play with.
This initiative from APEX Brasil was a compelling glimpse at Brazil far beyond samba and soccer.
The Snuggle brand has been synonymous with love and care for 3 decades. So for the 30th year celebration of this family brand we created a few projects that made many families nostalgic.
First, with a Social Media Campaign celebrating love that took over Times Square. Then with the launch of a new product that adds an extra layer of care to everyday tasks.
Pampers came to us asking for apps that could help soon-to-be moms.
So we created a suite of apps that connected moms and their babies in unprecedented ways throughout every step of their journey.
Country Crock knows how important it is for parents that their kids have a good, nutritional meal. But they also know how challenging it can be convincing 8 year old pizza-fans to eat their greens.
That's why we created a campaign that would make children love finishing their healthier plates.
Do you know what Facebook, Spotify, Dropbox and Etsy have in common? An investment fund with over 30 years of experience in the tech world.
Accel is a venture capital fund that has fueled some of Silicon Valley's biggest players. But their visual identity was from an era of dial up modems and fax machines. So we gave it an update.
iSofa.tv is super simple. We kick things off with the hottest videos on the internet delivered to users non-stop through a unique algorithm that gathers your favorite website and social media videos. Then you can mix them up or upload your own videos to create unique channels.
iSofa is my own jump into the entrepreneurship world where I work as a Design partner. I created the UI design for the app, videos and promotional materials. Founded in 2008 by Bruno Pinaud, our app now has been downloaded in over 72 countries.
There is no other medium like print. Just one image to grab people's attention as they browse a magazine or drive by a billboard. I still believe there is no greater challenge than doing good print.
I started my career working with branding. To this day, these are still some of the projects I have most fun with. My passion for detail in typography and illustration can come together in awesome, challenging ways.
Aside from everything I've shown in the previous projects, here are a few of my favorite design projects I've done through the years.
Whether if it's making motion design, animation, unique gifs, web or mobile prototypes or just putting together an edit, having a few video skills comes in handy.
After Effects has been a good friend since I started in advertising and each time I have the opportunity to sharpen my skills even more, I go for it.
Here are a few projects that showcase the different types and uses of animation I have done throughout the years.