#Live #Interactive #Visual_ID
With Google Play Live we had the opportunity to bring to life the very first live stream from Google. Part apps and games showcase, and part variety show, the live stream brought together influencers, gamers, and comedians on an 8-hour saga that mixed gameplay and interactive segments, where the chat took control of the show.
In this project, I was in charge of a 100+ people team spread across 3 countries. And we did literally everything. From the full Visual Identity and Set Design to the Run-of-Show, Scripts, and all the Tech involved.
The show was an immense success not only with the audience but also on the client side, opening new doors for content creation and entertainment. Besides selling a ton of apps and games of course.
#Live #Interactive
Samsung’s Grappleshop in partnership with Microsoft was a 24hr live stream interactive game hosted on Twitch where the audience had to work together to control a real mechanical Grapple Gun from Halo in order to Grapple as many prizes as possible from a Big Box store in space.
I was Creative Director on the production side at Media Monks bringing Widen + Kennedy’s initial concept to life. We were responsible for creating the narrative, the game mechanics, the design look & feel, and building the mechanical arm, store, and prop prizes besides crafting and directing the run of show for this 24hr event.
#AR
Samsung wanted to showcase its sponsorship of the brand-new SoFi Stadium in Hollywood Park with an experience that’d amaze visitors and highlight its 5G devices. Enter Samsung Dreamground—a trailblazing XR experience set around LA’s SoFi Stadium. Using real-time development we crafted a bespoke app that dynamically adapts to your location, filling the world around you with floating 3D elements, fantastic landscapes and giant interactive sculptures.
In this project I led the Media Monks creative team to bring to life W+K Portland’s initial concepts in partnership with Moment Factory. We were responsible for creating the whole Augmented Reality experience, assets and interactions both at SoFi Stadium in LA and Samsung’s flagship store in NY.
#Live #Interactive
Klarna is an online virtual bank from Sweden that facilitates payments with zero interest from any website if you buy through their app. And for their US debut they wanted to give some love to some of their most important target audiences: gamers.
Knowing that every gamer’s dream is to have a rig set up just like the pro streamers’, Klarna’s agency Anomaly NY came to MediaMonks with a fun idea: let’s have the audience battle professional streamers to win their rig. This is how Playing for Keeps was born. A collaborative 2-day live tournament on Twitch where fans battle their idols to win everything in the streamer’s room while the internet distracts and annoys the pro players to level the playing field.
In this project I was the Creative Director in charge of brining Anomaly’s idea to life. We produced the look & feel, website, set design, teaser video, run of show and interactive distractions. We worked closely together with Klarna and Anomaly to create a one of a kind battle that attracted stars like Snoop Dogg and Lil Yachty besides thousands of viewers.
#Web #Digital #Design #Video #Experiential
For the launch of the most anticipated movie of the year: "Star Wars Episode VII: The Force Awakens" Google came to 72andSunny with the dream brief for any nerdy creative: work on a partnership between Google, Industrial Light and Magic and Disney to get people even more stoked about the movie's release.
Our idea was as bold as the task: a trilogy of digital experiences that used the most advanced Google technology to create an unforgettable tribute to this timeless saga.
#Web #Interactive #Gaming
The third and last chapter of the Google x Star Wars partnership was every Star Wars fan dream come true. A Chrome Experiment that allowed fans to use their phones as a lightsaber in a dual screen experience. Visitors had to battle their way through a Star Destroyer in order to escape the First Order. And for the final challenge, users go to fight a Stormtrooper yielding a brand new weapon never seen before: the electric baton.
#Web #Experience #Interactive
Canon has always been known for its cameras and lenses, so when it was time to redefine what Canon is as a brand FCBX Chicago came to MediaMonks and asked us to create an experience that’d redefine experiential websites altogether.
Kyosei means “spirit of cooperation” and it has always been at the core of Canon’s brand belief. For 2021’s CES virtual event, Canon wanted to tell its own story of cooperation.
In this five-chapter interactive journey, we partnered with astronauts, nature photographers, scientists, skateboarders, and even spies to highlight the most unexpected Canon technologies from volumetric capturing studios to satellites.
In this project, I was the Creative Director at MediaMonks in charge of bringing FCBX’s vision to life working closely with the agency creatives and managing an army of creatives, post-production, and developers across 5 different countries with remote shoots in the US and Japan.
#AR #Illustration #Animation #Gaming
Every year Amazon sends out its Holiday Toys catalog to millions of homes. And every year they come with a new adventure from the beloved Fox and its friends.
But this year things got more fun. The catalog would trigger an interactive AR experience that brought Fox’s world to every home. The scene was inspired but the book’s artwork and each character and object would trigger fun animations, enticing kids to explore.
There was even a hidden fishing game where kids could play while all animals cheered.
In this project, I was the Creative Director of the team in charge of the concept, design, and production of the experience, from pitch to final product.
#Campaign #Video #Editing
Every year Google takes a look back in its "Year in Search" project. Following this yearly tradition, Google launched one of its toughest retrospectives ever.
2016 was not an easy year, but when we looked deep into it, we could find much more than what we searched for.
In this project, I was part of the team that for the first time brought this traditional recap video to a full-on campaign. With print, social, and OOH.
#VR #Event #Design #Animation
AWS Heroes is a yearly event from Amazon that connects a select group of experts in Las Vegas. But in 2021 due to the pandemic, they needed to quickly recreate the event virtually. So we created a Virtual Reality experience with everything the real event had to offer: a main square where people could meet, a lounge to chat and play hoops, a golf course to have fun, meeting rooms, a theater for the keynotes, and even a boutique to get swag for their avatars.
In this project, I was the Creative Director of 2 teams in the US and the Netherlands. We were responsible for the concept of the space, the design, and the full production of the experience from the invitation, the buildings, spaces, and even the animations playing inside “Cloud City”.
#Campaign
When Google came to us for the release of their new hands-free home assistant, we knew it had to be big.
Our task was to launch it from scratch. From naming, branding, and package design all the way to a massive campaign that would make the whole world eager to get their hands on the next big thing.
#Campaign
The newest addition to the Google Home family comes in a smaller size but leaves no feature behind. So for the launch of Google Home Mini we created the campaign "Small and Mighty" where we made a series of spots, fun easter eggs and physical experiences across the US.
#Branding #Campaign #Animation
The newly formed Ocean Sewage Alliance was created to raise awareness about the impact of sewer water in the oceans, a problem that affects the rich and poor equally and that depends on public engagement in order to propose new ways of recycling sewer water.
Not only we were tasked with creating the brand identity but also launching it with a campaign. But with so many NGOs with similar messages out there, breaking through the noise would be a challenge. Our strategy was not to shame or guilt with beautiful ocean imagery or dead fish, but to talk about the taboos: Poo and pee. We wanted to stop people on their tracks with controversial but fun videos that delivered the message and made people give a sh*t about their sh*t.
In this project I was Creative Director in charge both of the branding and the campaign, leading creative and production teams across 3 different timezones, from the US, Netherlands, and New Zealand.
#Branding #Personal
Kaya is my first venture into Cannabis entrepreneurship.
Back in 2014 I was invited by Bali Vaswani CEO at Kaya to be Creative Director and partner in this historic moment: opening the first medicinal cannabis dispensary in Jamaica and the Caribbean.
I had the honor of branding and launching this iconic brand that has been embraced by Jamaicans and respected by foreigners.
I have been involved from the start with positioning and branding Kaya and all its sub-brands and products with the help of Hot Branding Design Studio to bring them to life. We are now in 3 locations and have become the first brand to export, selling our extracts to the Cayman Islands.
Besides being a passion project, Kaya has put together all my skills in strategy, design & advertising in this amazing ongoing experience.
#Campaign #Branding #Experiential #Digital
On Hot Wheels' 50th anniversary, the iconic toy brand introduced the next generation of play.
With Hot Wheels id, kids can play with a car in the physical world and track its metrics in an app.
So kids can finally prove who's best. This inspired the tagline 'Now you can prove it.'
We worked with the marketing and product team on UI of the app, campaign look and feel, we led the go-to-market campaign together with Fullscreen and a team of influencers, and also created unique digital experiences for limited edition cars.
#Experiential #Event #Digital #Animation
For an entire week, a building in NYC was transformed into a unique pop-up event showcasing innovative ideas from Brazil through interactive experiences, stories, talks, live performances and breakthrough sustainability inventions that visitors could interact and play with.
In this project, I was responsible for the concept of the event, and I was the lead creative and designer, working with architects, animators, and developers to bring Be Brasil to life.
#Campaign #Video #Editing
Google Chromecast really is an amazing product. This $35 dongle allows people not only to airplay from their computer, but also to cast directly from any video app like Netflix, Hulu, and HBO Now. The problem is that people have no idea how it actually works.
Our creative challenge for this campaign was to show how the device connects your phone to your tv in addition to highlighting the variety of content it carries. We had to do all of this in a construct that could work across 30, 15, and even 8-second spots.
Our solution had to be simple. So we focused on the simplicity of the product: connect the device, tap your favorite app, tap the cast button, and boom, it's on tv.
I worked on the concept, look & feel, and editing of this fun campaign.
#Campaign
QuickBooks believes the world's hardest workers work for themselves; that's the self-employed and small business owners across the world, and they wanted them to know they have their back.
In this campaign, we created a pitch-winning platform that uses all real-life small business owners, a film with an anthemic soundtrack, and a series of OOHs that’s highlighted our everyday heroes.