With outdoor prints, each location is an opportunity. I especially love when it's located where people can take their time and enjoy the art. For Eparema, a famous digestive brand from Brazil, we created an extremely detailed universe inside of a chaotic digestive system to show how bad of a stomach ache Eparema can cure.
One of my early works that I still love is a sequential double spread for Studio Alfa, one of the largest printing studios in Brazil.
Mini Club Social is a salty snack from Kraft Foods.
I was at DRAFTFCB when they were launching a new products: the same snack, only in a smaller size. The standard launch campaign was pretty straight forward and consumed the whole budget, but I still wanted to do something more impactful. So my no-budget-pitch-mode turned on: knowing we also had Globo as client who owns hundreds of publications, I decided to try and propose a partnership. By reusing leftover paper there were no production costs and the ad turned out to be free.
Burn is an energy drink from Coca-Cola Brasil that focused on nightlife.
The main consumer sure knows how a good night out can be heaven, and how a bad one can be hell. So in the ads Burn is being judged for its sins. Copy plays with Brazilian slangs mixing religious and night life terms in a fun way.
A famous saying in Brazil for when you want to send something as far away as possible is to "send it to Japan", which is located on the opposite side of the world from Brazil. And that's what we did with annoying mosquitos. When you use OFF! repellant, mosquitos go as far away as possible.