The Pampers Hello Baby app is a pregnancy calendar that allows mothers to visually follow their baby's growth week-by-week.
I was happy to join the design team in creating a magical experience for new parents.
"Hello Baby" allows moms to follow the expected development of their baby as they learn about every new stage of their growth through a 360º interactive view.
As the baby develops, the mom can learn more, and they can both grow together.
After the "Hello Baby" app the next step was inevitable: an app that lets mothers follow their baby's development after they are born.
Knowing the #1 reason for new mothers to use their mobile device is to take their baby's pictures, we added a simple feature that helps them build a time-lapse video of their baby.
Executive Creative Director: Suzana Apelbaum
Creative Director: Andrezza Valentin
Design Director: Jeramy M
Art Director: Rick Souza