Our team had the unique experience to create the whole series visual identity from scratch from the name to the final poster. I was a part of the design team on the branding of the film, the online launch campaign and creating an event at the Premiere.
We announced it through a social media take over with website, its own social media handle and a series of trailers about the different participants.
A special premiere event launched the movie in SXSW 2016. Participants from the teams were present with their creations and a secret after party reveled itself but only for those who could crack a simple equation.