For the Super Bowl we launched a spot that showed the diversity of American homes. The commercial stroke a chord especially after a complicated series of political events that kept families apart in the beginning of 2017, such as the Muslim travel ban issued early in the year.
As part of the launch campaign we took over the city of Chicago with billboards that presented queries related to the billboards location. Here I designed and helped create the contextual queries.
We also created a series of interactive bus shelters dressed up as different homes to let people experience what it’s like to have a Google Home. Users could ask questions, control the temperature, play music, turn the lights on and off, etc.
Google Home was first announced at Google I/O where the name, design and a demo video we created were showcased at the event by Mario Queiroz, vice president of product management at Google.
Because we were launching a brand new production, we had the opportunity to work on their package design.
Executive Creative Director: Matt Murphy
Group Creative Director: Matthew Curry
Creative Directors: Nuno Ferreira, Adam Szajgin
Art Directors: JP Guiseppi, Ed Broussard, Jessica Lasher, Rick Souza
Copywriters: Peter Albores, Aron Fried, Dave Carlson
Obie Awards / Gold / Interactive Bus Shelters