To celebrate Valentine's Day we created a social media campaign that started with Snuggle Bear asking people about love in the streets of New York and ended in a Valentine's Day celebration with a wedding renewal on Times Square.
In addition to creating the campaign, I also had the fun task of editing all 32 videos.
During the interviews, we picked one story and made it extra special. We invited Pam and Mitch to celebrate their 20th anniversary celebration with a loving party in Times Square. Everyone was invited to this massive event where guests could send their own messages to loved ones in a video booth.
As part of the 30th anniversary celebration we were asked to launch a new product that added a layer of extra comfort and smell to the laundry. So together with a launch film we created an online game where users could learn about the 2 new scents and also get a chance to win their own Snuggle Bear.