As part of our Small and Mighty campaign we created a series of fun lines for our OOH placements. One of them, "Size of a donut, power of a superhero", Google loved so much they ended up taking it a step further and creating a series of Donut Shops across the US where visitors had a chance to win a Google Home Mini. Or a Donut.
Google Home Mini launched for Halloween so we created a a very spooky easter egg integration. By saying "Ok Google, let's get spooky" Google Home went on spooky mode making sinister noises like chains being dragged and cracking doors and could also integrate with other smart devices around the house making lights blink and casting random scary videos to the TV.