An Epic Partnership — Rick Souza | ACD | Art Director

Awaken the Force Within Landing Page

Episode I: Choose Your Side

We kicked off “Awaken the Force Within” by teasing fans with a simple question: which side are you on? The Light or the Dark? They had to choose wisely, their decision would follow them across all their Google products.

I was the lead designer and participated in making the final website, prototype, the launch spot and creating the easter eggs produced by Google.

Part I Case Study

Teaser Spot

Full landing page animation

Website Loader

A profile picture was generated showing the chosen allegiance

The chosen allegiance would change the design of all Google products

Youtube player bars were transformed into lightsabers

A search easter egg showed results as the famous title scroll

Google Translate allowed fans to translate to Aurebesh

Lightsabers on Google website

Cardboard Experience Landing Page

EPISODE II: Cardboard experience

For the second installment, we worked on Jakku Spy: a series of Virtual Reality scenes created exclusively for Google Cardboard by Industrial Light & Magic that brought fans to never seen before landscapes and characters from the new movie.

I designed and prototyped the website where the experience would live.

Website landing page animation

360º experience was produced by Industrial Light & Magic, Disney & Google

Campaign booth I designed for the final press junket before the movie's premiere

CELEBRATING AN EPIC CAMPAIGN

The campaign was so successful that we were invited to show it live to no one other than film’s director J.J. Abrams himself in the final press junket before the launch of the movie. Here I had the honor of single handedly designing the physical space that hosted the experiences.