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Rick Souza | ACD | Art Director | Designer
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                       Awaken the Force Within Landing Page

                       Awaken the Force Within Landing Page

 
 
 

Episode I: Choose Your Side

We kicked off “Awaken the Force Within” by teasing fans with a simple question: which side are you on? The Light or the Dark? They had to choose wisely, their decision would follow them across all their Google products.

I was the lead designer and participated in making the final website, prototype, the launch spot and creating the easter eggs produced by Google.

 
 
 

Part I Case Study

Teaser Spot

Full landing page animation

Website Loader

Website Loader

A profile picture was generated showing the chosen allegiance

A profile picture was generated showing the chosen allegiance

              The chosen allegiance would change the design of all Google products

             The chosen allegiance would change the design of all Google products

Youtube player bars were transformed into lightsabers

Youtube player bars were transformed into lightsabers

     A search  easter egg showed results as the famous title scroll

     A search easter egg showed results as the famous title scroll

     Google Translate allowed fans to translate to Aurebesh

     Google Translate allowed fans to translate to Aurebesh

     Lightsabers on Google website

     Lightsabers on Google website

 
 

 
                        Cardboard Experience Landing Page

                       Cardboard Experience Landing Page

 
 
 

EPISODE II: Cardboard experience

For the second installment, we worked on Jakku Spy: a series of Virtual Reality scenes created exclusively for Google Cardboard by Industrial Light & Magic that brought fans to never seen before landscapes and characters from the new movie.

I designed and prototyped the website where the experience would live.

 
 
 

Website landing page animation

360º experience was produced by Industrial Light & Magic, Disney & Google

360º experience was produced by Industrial Light & Magic, Disney & Google

 

 
Campaign booth I designed for the final press junket before the movie's premiere

Campaign booth I designed for the final press junket before the movie's premiere

 
 
 

CELEBRATING AN EPIC CAMPAIGN

The campaign was so successful that we were invited to show it live to no one other than film’s director J.J. Abrams himself in the final press junket before the launch of the movie. Here I had the honor of single handedly designing the physical space that hosted the experiences.

 
 
 
"Star Wars Episode VII" Director J.J. Abrams at "Awaken The Force Within" physical experience

"Star Wars Episode VII" Director J.J. Abrams at "Awaken The Force Within" physical experience

 

 

RESULTS

 
 
 
 

 
 

CREDITS

Client: Google, Mountain View / Disney, Burbank

Executive Creative Director: Matt Murphy

Creative Directors: Matthew Curry, Nuno Ferreira

Art Directors: Rick Souza, Sandra Nicholas

Copywriters: Patrick Glorieux, Robert Cuff

Digital Producer: Rebecca Krantz

Film Producer: Vivian Lee

Integrations Production: Google

Lightsaber Experience Production: Unit9 / StudioLucasfilm, San Francisco

Cardboard Experience Production: Industrial Light & Magic

 

Awards

Cannes Lions 2016 / Silver in Cyber: Apps

 
 
 
 

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